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While gamers choose to use Steam, they’re forced to use Origin. Imagine if Sony decided to stop selling their music via iTunes and told people they’d need to download a proprietary Sony music player in order to purchase and listen to their music.
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If people wanted to play their PC games, they’d need to play it on Origin, or not at all. EA, aware that most customers would prefer to deal with Valve, decided to cease selling their new games on Steam. They have a reputation for mistreating their customers with invasive anti-piracy policies and greedy pricing schemes that nickel and dime people into paying for content they should have received in the first place.
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EA is always in the running for the worst company in America by the Consumerist and even “won” in 2012, the first full year of Origin’s release. Though EA’s games are popular, their business practices are not. Not only were they used to using Steam, they were skeptical of anything with EA’s name on it. From the beginning, gamers didn’t like it. In 2011, Electronic Arts, or EA, released its competitor to Steam, by the moniker Origin. It delivered real value to its users, and gamers felt they could trust Valve. Third-party developers began distributing their games on Steam, and it soon became the go-to online marketplace for digital distribution of video games, just like iTunes is for music. At first, consumers were wary of this new way of purchasing video games, but the service eventually succeeded. They’re a company which garners respect within the gaming community. Valve is a video game developer and publisher behind such classics as Half-Life and Portal. The main difference is most gamers (an increasingly diversifying market in age, race, and gender) love Steam and hate Origin. Instead of going to a store to purchase a video game, these services let you do it from your computer via cloud-based direct download.
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Steam from video game studio Valve Software and and Origin from Electronic Arts are two services that essentially do the same thing. In our ongoing series about the video game industry and what businesses can learn from it, we take a look at two content delivery services and why one is loved and the other is reviled. But we are going to get there soon.Reading Time: 3 minutes Leveling Up in the Enterprise
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We have this bar that is set so high, so that whether it is any of our games or services, we want to be 90 plus Metacritic at everything. And when you look at the fact that over 12m people have downloaded Origin, we have over 50 partners that have flocked to the service in less than 12 months, and we did over $150m in revenue, which represented 400 per cent growth over the previous year – those numbers show we are making huge progress.ĮA is in a really interesting place. On Newell talking about Origin, DeMartini added: If 12 months ago you would tell me we’d be in the conversation, I would have been pretty happy. We’ve built the foundation and now we are starting toĪdd value to the service off of that foundation.” But I’m quite optimistic we will differentiate ourselves as a service. I didn’t expect to be able to out-feature Steam within the first 12 months. Gabe was quick to point out in the first time he ever spoke about Origin publicly that he didn’t think we’d achieved that yet. And that’s what we’re attempting to do on Origin. There are better mousetraps that ultimately get built out of this innovation and the only way you get to the innovation is to have other people try and do a better version of what someone has previously done.